On any other autumn day in Pittsburgh, a crowd gathered at Heinz Field, home of the Pittsburgh Steelers, is a sea of black and gold. But on the chilly morning Saturday, October 24, it was a mass of purple.
Yesterday, for the sixth straight year, Pipitone Group (PG) took the day off to participate in its annual Community Day.
In 2009, Stella Pipitone lost her courageous battle with breast cancer. But, her legacy still lives on to this day thanks to a relationship she formed with another breast cancer patient, Dr. Sharon Cowden. At the time, Sharon was working with Janette Poppenberg an ACSM/ACS certified Cancer Exercise Trainer on developing an exercise DVD for breast cancer survivors. They had received funding and were in development of the DVD, but needed help promoting it and raising more awareness about it.
A small but mighty team of Pipitone Group employees participated in the 5K Highmark Walk for a Healthy Community on Saturday, May 16, to raise funds on behalf of our client, Presbyterian SeniorCare. The group raised $795 for resident recreation programming at Presbyterian SeniorCare’s campuses in Oakmont and Washington, Pa., and their SeniorCare Network communities. The recreation funds allow residents to participate in fun outings and provide underwriting for the cost art supplies, games, music, computer software and other activities.
Great turnout for a great event
We hosted an educational seminar “What’s the Measure of a Marketing Program? Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).