All leads are not created equal.
Once someone specs your product, what happens next?
Getting a spec is one thing; keeping it is another.
Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members. Having insight into how to customize your key messages to satisfy each stakeholder’s wants and needs in each part of the value chain will not only help you get more specs, but also keep them.
Ten years ago in March 2009, the markets were at an all-time low – the S&P 500 hit a low of 676.53 points. Ten years ago, housing starts were dismal, home prices were tumbling, major financial institutions were crumbling and the world as we knew it was changing before our eyes. Today, as I write this, the S&P 500 is 2,822.48.
What happens in Vegas…gets mounted on our agency walls.
That’s because Pipitone Group (Pipitone) was honored for its work with Vitro Architectural Glass with a pair of Brand Builder Awards at the Market Leaders Dinner in Sin City last month.