Earlier this month while at AIA 2019, a few things stood out that you might consider in planning for 2020:
Listen to our HBP team talk show attendance, emerging technologies and more from A'19 in Las Vegas.
All leads are not created equal.
Once someone specs your product, what happens next?
Getting a spec is one thing; keeping it is another.
Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members. Having insight into how to customize your key messages to satisfy each stakeholder’s wants and needs in each part of the value chain will not only help you get more specs, but also keep them.