Developing a marketing strategy geared toward architects is a complex process.
In the past, building product manufacturers would simply rely on feedback from their sales teams, or use networking opportunities like lunch and learn events to earn face time and get inside an architect’s head regarding the specification process.
The merits of trade show effectiveness within the architectural building products arena — and trade shows in general — are a hot-button issue in today’s marketing culture.
Over the course of my 30 years of strategic planning experience in the architectural building products space, I have worked on a wide range of integrated marketing campaigns. Over that time, most of them have been memorable, but did they move the business forward?
Pipitone Group is pleased to welcome Ian Syphard and Natalie Corkos to its team of integrated marketing professionals as it begins the new calendar year.
It is often said that it is better to give than to receive.
Pipitone Group (PG) took that message to heart this holiday season by partnering with Ursuline Support Services for the third consecutive year to provide gifts for the elderly in our local community.