Ten years ago in March 2009, the markets were at an all-time low – the S&P 500 hit a low of 676.53 points. Ten years ago, housing starts were dismal, home prices were tumbling, major financial institutions were crumbling and the world as we knew it was changing before our eyes. Today, as I write this, the S&P 500 is 2,822.48.
What happens in Vegas…gets mounted on our agency walls.
That’s because Pipitone Group (Pipitone) was honored for its work with Vitro Architectural Glass with a pair of Brand Builder Awards at the Market Leaders Dinner in Sin City last month.
Pipitone Group (Pipitone), was honored with five Public Relations Society of America (PRSA) Pittsburgh Renaissance Awards on Jan. 31 at the Heinz History Center., an honor granted to the best of the region’s communications campaigns, tactics and individual practitioners.
Earning five awards in total, Pipitone was recognized with three awards for its work with architectural building products manufacturers, Bobrick Washroom Equipment, Metl-Span and Vitro Architectural Glass.
Among the honored campaigns were:
This holiday season Pipitone Group (Pipitone) was fortunate enough to spread some extra holiday cheer to Providence Connections – an organization that provides childcare and family support services in Pittsburgh’s Northside community. Providence Connections provides childhood education and after-school enrichment programs for those who do not have art or music programs in their school’s current curriculum.
In our last blog post, we discussed why creative dynamic sequencing is more cost-effective in bringing audiences closer to the top of the marketing funnel—awareness and consideration—by reaching them when they’re engaging with both work related and non-work related media. As we discussed, an architect checking the news during a child’s soccer game has a very different mindset than when using their weather app from a job site. As advertisers, recognizing the multiple layers that make up our targets’ lives can unlock hidden value in our campaigns.