Pipitone Group Aces HubSpot Certifications


Hubspot Photo

At Pipitone Group, we pride ourselves on a collaborative, holistic approach (InteGREAT Thinking) to developing strategy and tactics for our clients.We are excited to announce that we have gained four new HubSpot certifications: the inbound certification, HubSpot certification, partner certification, and HubSpot Design certification. While gaining these certification required both classes and tests, the certifications will be used to continue doing what we do best: inteGREAT and strategically leverage all marketing and communications tools and tactics to achieve the maximum brand effect for our clients.

Our first new certification, the Inbound Certification, which included nine classes that cover the core elements of inbound marketing methodology. From optimizing your website to landing page anatomy to segmenting your contact database, these hour-long classes are quintessential elements of what inbound is all about.

We also gained the HubSpot certification, a certification for partners who effectively use HubSpot. In this certification we gained knowledge of HubSpot inbound best practices, as well as why HubSpot is an essential tool that fits into the broader demand generation  methodology. This certification required twelve 60 minutes classes.

We also gained a Partner Certification, a certification for HubSpot partners who not only have a strong command of HubSpot software but also know how to effectively manage, deliver, and retain clients. In this certification we learned about and were tested on topics such as lead generation, packaging and pricing, and driving ROI for our clients. This certification required ten partner certification classes, each about an hour in length.

Lastly, we gained the HubSpot Design Certification. This certification tested our knowledge of and proficiency with the template design tools in HubSpot’s Content Optimization System, or COS. The HubSpot COS is a system that blends content and context to create rich, personalized experiences for everyone viewing your blog, website, landing pages, and emails. This certification required four classes, each between 60 – 90 minutes in length.

We thought that we were done with school (isn’t it summer vacation?), but each certification required passing a series of tests containing various questions.  These questions tested us on the materials taught in each unit.  But Pipitone people are up for the challenge. Yes, the tests were difficult, but in the end we are truly thrilled to gain these four HubSpot certifications, which will help us continue to do great work with great people.

If you share our passion for learning, check out our resources about Demand Generation through marketing automation or ask us some questions below 

Leah Moore

Written by Leah Moore

As Pipitone’s Director of Digital, Leah knows you can’t find the forest without looking for the trees. Her day-to-day goal is helping clients leave a digital footprint, and she is a master at developing strategic and measurable digital marketing plans and executing them using a wide array of tools and best practices. Leah is passionate about tracking how marketing performs and thinking about how iterative improvements can turn any client’s everyday marketing efforts into amazing lead generation and nurturing tools.