Nancy Banasik and Gilbert Gillman

Nancy Banasik and Gilbert Gillman

Nancy Banasik, VP Strategic Account Planner, and Gil Gillman, Sr. Content Strategist, both have more than 20 years of experience serving clients like Pennsylvania Tourism & Economic Development, Coca-Cola, Carnegie Mellon University, BEHR Paints, Hoover and Gerber. At Pipitone, they help clients craft their brand identity and voice, and amplify that to the market.

Recent Posts

Brand voice: What is it and why does it matter?

Why is brand voice important? In today's cluttered marketplace, it is imperative to have a consistent and distinctive brand voice to break through the noise. Voice and tone help a brand create a personality that better differentiates it from competitors.

Nancy Banasik and Gilbert Gillman   |   May 3, 2023 at 2:30 PM