I remember when "integrated marketing" felt like a buzzword thrown around in boardrooms—a theoretical ideal rather than a practical reality. It’s been the same story for most agencies: The PR team sat in one corner, creative in another and performance marketing on an entirely different floor. We spoke different languages, chased different KPIs and often, unknowingly, competed for the same budget.
Melissa Dunn, Vice President, Integrated Communications
Melissa thinks of her personality as the four E’s: Empathetic, Enthusiastic, Efficient and Effective. As our Vice President of Integrated Communications, she always puts people first and is passionate about mentoring her team and supporting her clients. While her favorite part of the job is creative and strategic campaign ideation, Melissa is also excited about maintaining strong client relationships and driving business development and organic growth.