The merits of trade show effectiveness within the architectural building products arena — and trade shows in general — are a hot-button issue in today’s marketing culture.
Over the course of my 30 years of strategic planning experience in the architectural building products space, I have worked on a wide range of integrated marketing campaigns. Over that time, most of them have been memorable, but did they move the business forward?
For over a decade, Pipitone Group (PG) has partnered with PPG Architectural Glass (now Vitro Architectural Glass), an industry leader in commercial glass and the most specified brand of glass among architects in the U.S.
The PG team is pleased to announce that its combined efforts with its clients earned the agency five 2016 Architectural Record Advertising Excellence Awards.
As experts in commercial building products marketing, what else would we be doing next week?