Pipitone Group and Peoples Energy Solutions Team Up For a New Marketing Strategy

Pipitone Group is adding some new energy to Peoples Energy Solutions’ marketing strategy.

That’s because the agency on Observatory Hill has been selected to head up Peoples’ Energy Technologies and Services Campaign.

Peoples is the largest natural gas distribution company in Pennsylvania, providing reliable, low-cost natural gas service to approximately 700,000 customers in Western Pennsylvania, West Virginia and Kentucky. Peoples is dedicated to providing service to a variety of untapped markets, and is eager to improve its marketing communications effectiveness.

In 2018, Pipitone and Peoples put their heads together to leverage and complement the success of the current “Peoples. Making Your Life Better” brand identity.

Now, Pipitone is developing strategies and communication plans to effectively advertise Peoples’ vast portfolio of service offerings including natural gas fleet vehicles, CHP, construction heat and more. They will target specific products and audiences, provide consumer education and position Peoples as the market leader in identifying and satisfying energy needs in unique and cost-effective ways.

Peoples is powering energy technologies and services that make a difference in the lives of those in its community, and Pipitone is proud to assist.