“Domo Arigato, Mr. HubSpot-O!”

Posted by Pipitone News Team on Nov 13, 2014 11:30:00 AM

 

Leah Moore isn’t one for superlatives, but ask her about HubSpot and she’ll tell you it’s “FAB-U-LOUS!” It’s part of an upcoming webinar she’s conducting for Pipitone Group on demand generation through marketing automation, we sat down with her recently to find out what it’s all about. Click here to read the full interview on our blog.
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Topics: Digital Marketing

Marketing to Search Engines

Posted by Leah Moore on Oct 22, 2014 11:41:00 AM

Every day users conduct 5.9 billion searches on Google—and don’t forget about Bing and Yahoo!—but are they finding your brands?

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Topics: Digital Marketing

Close the Loop Between Marketing and Revenue

Posted by Arnie Begler on Jul 22, 2014 1:45:00 PM

"Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” wrote John Wanamaker, 1838 – 1922. After more than 30 years in the industry, and like Mr. Wanamaker before me, I’ve seen a lot of marketing strategies gone wrong and a lot of advertising dollars wasted. Today, we have the technology we need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

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Topics: Digital Marketing

Help! I don’t know what to blog about!

Posted by Leah Moore on Apr 16, 2014 12:55:00 PM

I struggle with coming up with blog post ideas. Through the course of the day, dozens of ideas fly in and out of my head, but when I sit down to actually blog, I draw a blank. Fortunately, as I was trolling for ideas, I stumbled onto something helpful to me AND pertinent to demand generation! Check out this post from HubSpot with a helpful infographic and some ideas on blog post ideas.

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Topics: Digital Marketing

Marrying Sales and Marketing: How to Go Forth and Be Fruitful

Posted by Pipitone News Team on Oct 10, 2013 1:05:00 PM

When it comes to the arranged marriage of sales and marketing, a shotgun wedding might be better than a long engagement.

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Topics: Digital Marketing

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