There are things I both love and hate about being a project manager on the interactive side of things. Unlike my project managing friends in the “traditional” side of the marketing, I don’t have set in stone delivery dates and the projects I work on never go press, so I can fix a typo or a wrong date quickly, easily and inexpensively. On the counter side of that, the projects I work on do not have set in stone delivery dates, and there’s the temptation to always tweak one more thing just because you can.

The relationship between B2B marketers and keyword strategies has never been without complication. Shifting concentrations away from promotional, “marketing message”-laden collateral to helpful, end-audience centric content has been a struggle. Yet, progress has been made and investments in inbound strategies have increased. For most, the challenge is no longer buying into the concept that contextual content is king, but prioritizing and executing the kind of content that satisfies various business needs.

The Hill Group and Pipitone Group are hosting a free executive briefing on Thursday, October 17, at the Duquesne Club. The morning briefing titled, "Brand to Demand to Close:Generating demand and sustaining engagement in your brand, products and services," will demonstrate how Demand Generation Through Marketing Automation can improve results and return on marketing investment.

The team at Hubspot is doing it right.  No question.  A B2B company that is generating more than 60,000 leads and a million visitors just through their website every month certainly knows some things about content marketing.   HubSpot’s Senior Vice President of Sales and Services, Mark Roberge, sat down with Forbes Magazine and shared 11 of their secrets.