---
title: PG’s Digital Marketing Expertise Showcased
description: Erin Payer , Digital Marketing Supervisor at  Pipitone Group  (PG), was recently quoted in a  MarketingExperiments  blog post. The first internet bas
image: http://pipitonegroup.sbeta.pipitonegroup.com/Portals/1/digmeta/1/Windows-Live-Writer/503180b1fd99_8285/Blog_5.png
---

[ inourwords ](https://blog.pipitone.com/)

# PG’s Digital Marketing Expertise Showcased

[Erin Payer](https://blog.pipitonegroup.com/tabid/276/Article/141/news-pipitone-group-employee-earns-google-analytics-certification.aspx), Digital Marketing Supervisor at [Pipitone Group](http://www.pipitonegroup.com/) (PG), was recently quoted in a [MarketingExperiments](http://www.marketingexperiments.com/blog/) blog post. The first internet based research lab to conduct experiments in optimizing marketing and sales processes, Marketing Experiments polled experts to ask how metrics and Web analytics are best utilized.

The post emphasized several key points, including:[![blog](http://pipitonegroup.sbeta.pipitonegroup.com/Portals/1/digmeta/1/Windows-Live-Writer/503180b1fd99_8285/Blog_5.png "blog")](http://www.marketingexperiments.com/blog/)

· Determine what type of metrics are important for your business – Not all metrics are relevant to ROI

· Avoid data dumping – Focusing on aggregate data (average time on site, total visits, etc.) leaves you with little insight as to the success of your company’s website

· Let go of the notion that certain metrics are “bad” – Bounce rate is not necessarily a negative thing; for example, modifying your company’s website to ensure the demographic you want on your site will leave better quality traffic to analyze

For more information and tips on metrics and web analytics read the full blog post [here](http://www.marketingexperiments.com/blog), or contact us at [info@pipitonegroup.com](mailto:info@pipitonegroup.com)

 July 12, 2012 at 10:30 PM

Share: 

- [Tweet](https://twitter.com/share)

![Pipitone News Team](https://blog.pipitone.com/hubfs/images/Authors/Pipitone_logotype-tag_v_rgb_author-square.png)

#### [Written by Pipitone News Team](https://blog.pipitone.com/author/pipitone-news-team)

Always evolving, ever learning, constantly growing by doing great work with great people

### Search This Blog

### Filter by Topic

- [Culture (83)](https://blog.pipitone.com/topic/culture)
- [Building Products (48)](https://blog.pipitone.com/topic/building-products)
- [Digital Marketing (43)](https://blog.pipitone.com/topic/digital-marketing)
- [Award Winning Work (36)](https://blog.pipitone.com/topic/award-winning-work)
- [Community and Economic Development (35)](https://blog.pipitone.com/topic/community-and-economic-development)
- [Branding (16)](https://blog.pipitone.com/topic/branding)
- [Public Relations (15)](https://blog.pipitone.com/topic/public-relations)
- [Social Media (7)](https://blog.pipitone.com/topic/social-media)
- [Healthcare (5)](https://blog.pipitone.com/topic/healthcare)
- [Energy (4)](https://blog.pipitone.com/topic/energy)
- [Industrial (4)](https://blog.pipitone.com/topic/industrial)

[See More](https://blog.pipitone.com/bid/269936/PG-s-Digital-Marketing-Expertise-Showcased#)

### Subscribe to Email Updates

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Pipitone News Team",
    "url" : "https://blog.pipitone.com/author/pipitone-news-team"
  },
  "datePublished" : "2012-07-13T02:30:00.000Z",
  "headline" : "PG’s Digital Marketing Expertise Showcased",
  "image" : [ "http://pipitonegroup.sbeta.pipitonegroup.com/Portals/1/digmeta/1/Windows-Live-Writer/503180b1fd99_8285/Blog_5.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.pipitone.com/bid/269936/PG-s-Digital-Marketing-Expertise-Showcased",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.pipitone.com/hubfs/logos/pipitone-logo-gray.svg"
    },
    "name" : "Pipitone"
  }
}
```