Nurturing path to purchase depends on packaging as much as it does content(s)
Topics: Demand Generation
The concept of demand generation through marketing automation may sound complex, but in reality, the concept is simple: Don’t sell when you’re ready to sell. Sell when your prospect is ready to buy.
Topics: Demand Generation, Generate Demand, Marketing Automation Tools, Business to Business Lead Generation
Part of a successful email campaign is having up-to-date contact information in your marketing database. If you’re managing all your data in a CRM system, going in there regularly to freshen up your data is a good idea. More than one third of your marketing database can be outdated in just over a year. So, try avoiding that high bounce back rate!
Topics: Demand Generation