A few years ago, if you didn’t have a website, you didn’t exist. Today, to a certain extent, having a Facebook page is a virtual requirement if you want your business to be taken seriously. But it’s more than competing for likes and comments, or seeing how many fans they can reach. Sure the shares and virality of the platform are nice, but what’s the point of having Facebook fans if you can’t convert them into paying customers?
Read MoreTopics: Social Media
Your company’s website is the destination for a variety of online and offline, inbound and outbound marketing and communications efforts—so it’s a very important part of any integrated campaign.
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A few years ago, marketers were decrying the death of email. Instead of fading away like Myspace and mood rings, email remains one of the most productive means of generating leads.
Read MoreTopics: Email Marketing
Leah Moore isn’t one for superlatives, but ask her about HubSpot and she’ll tell you it’s “FAB-U-LOUS!” It’s part of an upcoming webinar she’s conducting for Pipitone Group on demand generation through marketing automation, we sat down with her recently to find out what it’s all about. Click here to read the full interview on our blog.
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Topics: SEO; digital marketing, Hubspot
