Small Agencies. Big Ideas.

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There’s an art and a science to marketing. You might put creative and visuals and engaging copy on the art side. But sitting squarely on the science side is data. While both are critical to your business success, if you have questions about one marketing strategy versus another, or if you should use one tactic over another, you need data to help you make informed decisions on questions like:

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What’s the most important page on your website? If you answered, the homepage, you’re incorrect (kind of). While a homepage is important to tell the general story of who you are, what you do and why it matters to them, your landing pages are the places where you convert prospects into leads.

Landing pages should be optimized through A/B testing, include social share buttons and be followed by a thank-you page and/or email to your new lead. Following landing page best practices can make all the difference for your marketing, helping you convert more prospects to leads and leads to customers.

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Marketing analytics—the practice of measuring, managing and analyzing marketing performance—unleashes a world of marketing potential for marketers. Utilizing marketing analytics is a sure-fire way to unlock the return on investment (ROI) of your marketing efforts.

Understanding marketing analytics allows marketers to be more successful at their jobs. Learning what the metrics associated with various marketing channels really mean allows them to interpret the data and improve the performance of landing pages, blogs, social media, emails and more.  

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Two weeks ago we hosted a ROMI seminar—offering insight into the era of marketing accountability and tracking return on marketing investment.

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